Almost without exception, your customers are the source of the information that is the most vital to your business. As such, keeping track of said customers as they make first contact with your dealership, move through the sales pipeline, and eventually either complete a purchase or fall away should be central to your data strategy. Sightdrive is designed to track customers throughout their entire journey, collective valuable information relating to demographics, purchase history, pain points, and any other variables or factors that might be of interest to your motor dealership. This data can then be summarised, reported, and shared among authorised users, so that no matter which company representatives the customer meets along the sales journey, they’ll always have the benefit of personalised customer service.